Taking Travel Deeper into Japan
Creating New Discoveries and Memorable Experiences for Travelers
We want to introduce visitors to Japan to the hidden charms of regions they have yet to discover.
Nature, culture, food, local industries, and the people who call these places home.
We bring these unique elements together as travel experiences—encouraging visitors to explore, stay longer, and discover something truly memorable.
Through our tourism business, we create new connections between international visitors and communities across Japan.
Beyond Visiting—A Journey to Explore and Discover Local Japan
The growing number of international visitors to Japan presents a significant opportunity for the country.
However, if travelers continue to concentrate in only a limited number of destinations, the benefits of inbound tourism cannot spread across Japan.
That is why we focus on regional touring and extended-stay travel packages—trips that encourage visitors to explore different regions, stay overnight, enjoy local cuisine, and take part in unique experiences.
Rather than simply visiting tourist attractions, we incorporate each region’s distinctive nature, culture, food, industries, and connections with local people into the journey—giving travelers new discoveries and memorable experiences to take home with them.
For travelers, this offers an opportunity to experience and understand Japan on a deeper level.
For local communities, it creates new connections with visitors and generates opportunities for accommodation, dining, and local experiences.
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Local Attractions
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Create Travel Experiences
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Experience Them Locally
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Connect with Local Communities
Starting with Places We’d Want to Stay Ourselves
Tourist attractions are not the only reason people choose to visit a region.
We believe that creating places where the stay itself becomes part of the travel experience is another way to connect travelers with local communities.
In Yamanakako Village, Yamanashi Prefecture, we operate VISION GLAMPING Resort & Spa Yamanakako, and in Kirishima City, Kagoshima Prefecture, we operate Bihada-no-Yu Koshikano Onsen.
By making the most of each region’s unique environment and attractions, we offer stays where the time spent there becomes a memorable experience in itself.
We also plan to open a new facility in Awaji City, Hyogo Prefecture, in early 2027.
Turning Local Charm into a Reason to Stay.
A Great Place Alone Won’t Reach the World.
To attract international travelers to lesser-known regions, it is not enough simply to say, “There’s a great place here.”
We also need to create journeys that make it possible for people to actually visit.
Where will they stay? How will they get around? What will they experience there?
Working with overseas travel agencies and other partners, we plan and arrange trips for international visitors by combining accommodations, transportation, and local experiences.
By connecting travelers with destinations across Japan, we turn “I’d like to go” into “I’m going.”
That is another important role of our tourism business.
- Overseas Travel Agencies Share Travelers’ Requests with Us
- VISION Plan and Arrange Trips by Combining Accommodation, Transportation, and Experiences
- Travelers Explore Destinations Across Japan and Enjoy Unique Local Experiences
Our Tourism Business in NumbersAs of September 2026
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Annual Tours Operated
by Our DMC Over220Tours *FY2025
*DMC (Destination Management Company): A company that plans and arranges travel at the destination. -
Traveler Referral Network
with Overseas Travel Agencies Over50Countries *Includes the network of FREEPLUS Inc.,
which joined the Vision Group in April 2026.
Here Are Some of the Trips We Create
Connecting Hokkaido as One Journey, Not Isolated Stops Hokkaido Nature & Culture Expedition
A five-day tour exploring Hokkaido.
Travelers journey through Otaru, Lake Toya, Noboribetsu, Shiraoi, and Sapporo, discovering the unique character of each destination along the way.
This is more than a tour of famous sightseeing spots.
In Otaru, travelers explore the historic canal and stone warehouses, experience local food at the market, and visit a farm to discover Hokkaido’s natural landscape and agriculture.
At Lake Toya, they enjoy canoeing on the lake, while in Noboribetsu, they experience volcanic landscapes and hot springs.
In Shiraoi, they visit Upopoy to learn about Ainu history and culture.
We bring the distinct attractions of each region together into one connected journey through Hokkaido.
- Otaru History · Port Town · Market
- Lake Toya Nature · Farms · Canoeing
- Noboribetsu Volcanoes · Hot Springs
- Shiraoi Ainu Culture
- Sapporo Architecture · Buddhist Statues · Nature
From “Seeing” a Place to Truly Discovering It
What matters most on this tour is not how many destinations travelers visit.
Eating local food. Staying in the region. Experiencing nature. Learning about the area’s history and culture.
Rather than simply passing through, we make the time spent in each region a meaningful part of the journey.
This is our approach to regional travel—encouraging travelers to explore more deeply and stay longer.
From Art Islands to Local Culture and Industry Artful Journey through Shikoku
A Region’s Appeal Goes Beyond Its Tourist Attractions
This tour brings together Setouchi’s contemporary art with regions rich in Japanese history and culture, creating one connected journey.
On Naoshima, travelers experience contemporary art and architecture alongside the island’s unique scenery.
On Shodoshima, they discover local food traditions rooted in the region, including olive cultivation, more than 400 years of soy sauce production, and somen noodles.
Beyond famous tourist attractions, we introduce travelers to the culture and industries that have been passed down through generations as an essential part of the journey.
- Setouchi Art
- Naoshima Art · Architecture
- Shodoshima Local Food Culture
Local Culture Can Become a Powerful Attraction, Drawing Travelers from Around the World.
Beyond Sightseeing: Experiencing Local Life Deep Kansai
The journey takes travelers through Nara and Asuka, Yoshino, Lake Biwa, and Kyoto.
In Asuka, travelers walk through terraced rice fields, enjoy dishes made with local ingredients, and meet local people while trekking through rural villages.
In Yoshino, the journey includes opportunities to experience local food traditions, such as kakinoha-zushi (persimmon leaf sushi), as well as the traditional production of Yoshino hon-kudzu starch.
- Nara & Asuka Nature · Local Food Culture
- Yoshino Local Food Culture · History
- Lake Biwa Nature
- Kyoto Architecture · History
Meeting the people who live there and discovering the culture passed down through generations can also be an important part of the journey.
Beyond Just Staying—A Journey to Experience the Region
When travelers stay in a region, they connect with the local community in many ways—not only through accommodation, but also through dining, transportation, activities, and shopping.
The more time they spend in the region, the more opportunities they have to connect with the local community.
That is why our goal is not simply to attract visitors to a single accommodation.
By combining local places to stay, transportation, and experiences, we create journeys that make travelers want to spend more time in the region.
Through tourism, we aim to create more connections between travelers and local communities, contributing to regional revitalization.
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Spend Time in the Region
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Connect with Local Communities
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Revitalize the Region
Our Goal: Tourism That Goes Beyond a One-Time Visit
Travelers spend time in a region, experiencing its landscapes, culture, and connections with local people.
The feelings that emerge—“I want to come back” or “I want to share this place with others”—can inspire someone else to think, “I want to visit too.”
Our goal is to create tourism that goes beyond a single visit, building connections with local communities that continue to grow and inspire future journeys.
- Visit
- Stay
- Experience
- Want to Return ·
Share with Others - Inspire the Next
“I Want to Go”
Toward 2030
The Vision Group aims to develop 20 or more new regional touring and extended-stay travel packages by 2030, creating more opportunities for travelers to visit and spend time in communities across Japan.
Connecting Travelers from Around the World with New Discoveries Across Japan
Landscapes yet to be discovered. Cultures passed down through generations. Local food and industries unique to each region. Encounters with the people who call these places home.
Japan still has so much to offer the world.
For travelers, these experiences offer a chance to discover a side of Japan they have never known. For local communities, they create opportunities to share their unique appeal with new visitors.
We create both places that make people want to stay and journeys that inspire them to actually visit.
Through both, we connect travelers from around the world with communities across Japan.
Tourism can help shape the future of local communities.
Through our business, we will continue to create new flows of people that support growth together with local communities.
